How Do B2B Execs Find Content? Search

October 17, 2014

This article is included in these additional categories:

B2B | Content Marketing | Digital | Paid Search | Search Engine Optimization | Social Media | Word of Mouth

Source: Economist Intelligence Unit / Peppercomm

Notes: Online search tools are more important to B2B executives than company websites and recommendations when it comes to finding content from companies that is credible and trustworthy, according to a recent survey. Separately, when asked how they use various sources to find content created by a particular organization, 63% of respondents said they use search often, far ahead of the proportion saying they often consult the official online presence of the company (42%).

Related: B2B Buyers Increasingly Researching, Making Purchases Online

About the Data: The data is derived from a survey of 500 global business executives from a range of industries and markets.

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