Where Are Demand Gen And Sales Training Teams Most Aligned?

October 28, 2014

This article is included in these additional categories: Analytics, Automated & MarTech | B2B | Content Marketing | Data-driven | Internal Collaboration

CorpVisions-B2B-Demand-Gen-Sales-Training-Alignment-Oct2014Source: Corporate Visions

    Notes: Only about 1 in 10 B2B marketers and salespeople from around the world report a complete level of coordination between their demand generation and sales training teams, per Corporate Visions, although roughly 85% report at least some degree of coordination. Alignment was (unsurprisingly) tied to performance, with 4 in 10 saying that their alignment leads to better lead conversion and closed deals, and one-quarter reporting that their lack of alignment leads to lost lead conversion and closed deals. In terms of the areas of alignment, conversation strategy (55.8% coordination) is highest, while asset/content development (34.6%) and analytics/metrics (31.8%) are lowest.

      Related: B2B Marketers Rank 15 Demand Gen Channels by Cost-per-Lead

        About the Data: The data is based on a survey of 420 B2B marketing and sales professionals worldwide.

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