Source: Regalix [download page]
Notes: Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events, and they’re also the channels that B2B marketers feel are most effective in marketing events (84%, 68%, and 68%, respectively), according to a new study from Regalix. Among offline channels, direct mail (50%), print media (47%) and telemarketing (47%) lead in usage, with direct mail (27%) topping telemarketing (16%) and print (11%) in terms of perceived effectiveness.
About the Data: The online survey was fielded from November 6-14, among 212 senior marketing executives and business leaders. Some 88% of respondents are from North America.