Source: Regalix [download page]
Notes: Not surprisingly, understanding buyer needs or pain points (69%) counts as the most important go-to-market strategy for a product launch, according to a Regalix survey of senior B2B marketing executives and business leaders, a significant share (39%) of whom hail from the software & internet industry. The survey finds that websites and email are the top digital channels used for product marketing, while trade shows are easily the most popular offline channel. As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle.
Related: In the US, An Average of 7 Execs Said Involved in a B2B Tech Buying Decision
About the Data: The survey was fielded in March 2015 among 640 senior B2B marketing executives and business leaders. Two-thirds of respondents are from North America.
The industry breakdown was as follows:
- Software & internet (39%);
- Business services (13%);
- Computers & electronics (11%);
- Telecommunications (11%);
- Manufacturing (5%); and
- Others (21%).