Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B

April 13, 2015

This article is included in these additional categories:

B2B | Data-driven | Digital | Personalization | Social Media

Janrain-Social-Login-Trends-Q12012-Q12015-Apr2015Source: Janrain

    Notes: Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1, according to Janrain. With 45% market share, Facebook remained ahead of its only close competitor, Google (37%), with Twitter (5%) trailing. In the competitive B2B space, Facebook (35%) surpassed Q4’s leader LinkedIn (25%) for the top spot. No social network has owned the lead on B2B sites for consecutive quarters since Facebook did from Q3-Q4 2013.

      Related: What Types of Data Are Marketers Using For Personalization ”“ And What’s Their Impact on ROI?

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