LinkedIn Traffic Up 323% in One Year

July 16, 2007

This article is included in these additional categories:

B2B | Email

The market share of US visits to LinkedIn was up 323% in the past year (week ended 7/7/07 vs. week ended 7/8/06), and up 17% in the past four weeks alone (week ended 7/7/07 vs. week ended 6/8/07), according to Hitwise.

As of last week, LinkedIn ranked No. 23 in the Hitwise Employment and Training category, writes Hitwise’s LeeAnn Prescott.

hitwise-linkedin-internet-visits-july-2007.jpg

Interestingly, LinkedIn users are much more apt to be using Gmail than the online population as a whole, according to Hitwise.

As of last week, Yahoo Mail led over Gmail in market share of total US visits by more than 10 to 1, but the amount of upstream traffic from Yahoo Mail that Linked In receives is just three times that of Gmail, according to Prescott.

That relationship can be seen by examining these two charts side by side:

hitwise-linkedin-and-email-visits-july-2007.jpg

“It appears that LinkedIn still has early adopter appeal, just as Gmail does, and is poised for even greater growth as the word gets out,” concludes Prescott.

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