Traditional Marketing Tools Influence Millennials’ CPG Brand Decisions

May 2, 2014

IRi-Influencers-CPG-Brand-Decisions-May2014

    Source: IRi [Login page]

      Notes: Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%) and to report that smartphone apps featuring deals are a very strong influence on their brand decisions (25% vs. 7%), according to a new report from IRI. But while Millennials are clearly skilled at using their smartphones to save money, it turns out that they’re also more likely to have their brand decisions influenced by traditional tools such as in-store circulars and promotions. Separately, IRI’s Shopper Sentiment Index in Q1 jumped to its highest level since inception.

        Related: Consumers Still Rely More on Traditional Tools For CPG Brand Decisions

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