Source: Nielsen [download page]
Notes: When grocery shopping in a retail store, US consumers are most likely to buy something new or different from usual if it’s on sale for a good price (56%) or if they have a coupon (50%), finds Nielsen, although almost half will do so out of an urge to try something new. Interestingly, recommendations from friends, ads, and attention-grabbing packaging are all par in terms of driving new brand decisions, per the report.
About the Data: The results are based on a survey fielded from February 17 to March 7, 2014 among 30,000 global respondents. The US breakout yielded 507 respondents.