Top Reasons Why US Consumers Try New Grocery Brands

September 3, 2014

Nielsen-Reason-Try-New-Grocery-Brands-Sept2014Source: Nielsen [download page]

    Notes: When grocery shopping in a retail store, US consumers are most likely to buy something new or different from usual if it’s on sale for a good price (56%) or if they have a coupon (50%), finds Nielsen, although almost half will do so out of an urge to try something new. Interestingly, recommendations from friends, ads, and attention-grabbing packaging are all par in terms of driving new brand decisions, per the report.

      Related: What Affects Shoppers’ Image of a CPG Brand the Most?

        About the Data: The results are based on a survey fielded from February 17 to March 7, 2014 among 30,000 global respondents. The US breakout yielded 507 respondents.

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