Levels of Suspicious US Web and Mobile Traffic Ease in Q2

September 19, 2014

This article is included in these additional categories:

CPG & FMCG | Digital | Mobile Phone | Privacy & Security | Tablet

SolveMedia-Suspicious-US-Web-and-Mobile-Activity-Q1-2013-Q2-2014-Sept2014Source: Solve Media

    Notes: Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013. Levels of suspicious mobile activity in the US also declined quarter-over-quarter, from 24% to 18%, the lowest figure in at least 6 quarters of measurement. Expect those levels to rise again, though, warns Solve Media, as the holiday season approaches and ad spending picks up. Overall, 31% of US web traffic was confirmed as bots, as was 12% of mobile traffic. Separately, Solve Media notes that the CPG vertical is seeing above-average levels of mobile bot traffic, with that attributed to rising mobile ad spend in the sector.

      Related: Mobile Share of Digital Advertising Budgets, by Industry

        About the Data: Solve Media has reported on bot data for the past two years based on insights from the 10,000 publishers in its network across display, video and mobile.

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