Millennials the Most Price Sensitive Generation When CPG Shopping

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery shopping, as compared to 59% of adults overall, per the report. Seniors (46%) are the … Continue reading Millennials the Most Price Sensitive Generation When CPG Shopping