Apple takes over from Amazon as this year’s leader.
Top 10 Financial Services Online Ad Spenders – April 2007
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Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
Shifting to data-driven decision-making and improving the customer experience top the list.
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Video ads appear to be set for strong growth next year.
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
The Automotive industry looks to be an ad spending laggard.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
Ads from unknown companies that are based on location data are also considered creepy.
By 2024, retail media ad spend is forecast to be almost triple what it was in 2020.
Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
Marketers would like influencers to build interest and purchase intent.
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.