Financial Execs See Many Shades of Green

June 9, 2008

This article is included in these additional categories:

Financial Services

Some 73% of financial-institution executives say they plan to build or significantly remodel branches in the next 12-24 months – and money isn’t the only green they are interested in, according to the 2008 IBT Market Pulse Survey: A Different Shade of Green, released in May.

Some 88% of those execs say environmentally friendly, green initiatives are important to their organizations (via Environmental Leader).

Moreover, 58% of financial institutions surveyed say they are planning all manner of new building projects, and of that group more than 75% are considering the use of green building materials and practices.

Among green initiatives being considered by institutions, energy efficiency is cited the most (76%), followed closely by indoor air quality (72%) and configuration of indoor work space (61%).

Seven in 10 executives polled say being green is important to their financial institution because “we are all stewards of the earth – we are doing what is right,” and nearly as many (68%) say they are green because they “realize benefits from the lower operation costs.”

Many financial institutions have already gone green:

  • Some 90%?of financial institutions offer paper- and postage-avoidance options, though customers don’t often take advantage of them:


  • Some 74% of ?financial institutions recycle, with paper being the item recycled item most mentioned (90%):


  • Almost all financial services executives (93%) say they work in buildings that use fluorescent lighting or skylights, 47% use high-efficiency plumbing, 43% eco-friendly heating and air conditioning and 43% energy-efficient windows.
  • Nearly three-in-ten (29%) of those surveyed work in a location that was expressly built with energy efficiency in mind.

Some of the other green initiatives financial services executives report their facilities participate in include:


  • Using energy-efficient lighting, including compact fluorescent lights (81%),
  • Having an active recycling initiative (74%),
  • Encouraging ride-sharing or public transportation for employees (62%), and
  • Using environmentally friendly cleaning products (46%).

The majority (86%) of financial services executives surveyed also say being green is important to their clientele. But although some environmentally friendly services are in place, there is room for improvement in both the breadth of offerings and the overall use of services.

“We are now seeing a real interest in eco-friendly building within the sector,” said Mylle Mangum, CEO of IBT Enterprises. “Executives are generally interested in incorporating green elements into projects large and small.”

About the Survey: Conducted in April 2008, the 2008 IBT Market Pulse Survey is based on an online survey among a nationwide sample of executives with financial institutions. Of the 124 participants, 21% are president/CEO/chairman, 38% vice-president and 34% senior management. Some 91% are employed in a bank or credit union. About 86% work in institutions with assets of $101 million or greater; 37% of respondents work for institutions with assets greater than $1 billion. The research was conducted by Atlanta-based Arketi Group.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This