Select Page

MillennialMedia-Finance-Advertisers-Mobile-Campaign-Goals-Nov2014Source: Millennial Media / comScore [download page]

    Notes: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial Media’s report. But their biggest difference from advertisers overall lies with registrations, the goal for 30% of finance campaigns versus 12% of campaigns overall. (The analysts note that insurance brands used registration campaigns to motivate consumers to sign-up for free quotes or estimates for new service.) With respect to post-click actions, the study finds that finance advertisers are significantly more likely to be using site search (used in 49% of campaigns vs. 26% for advertisers overall), but less likely to be driving users to application downloads (13% vs. 28%).

      Related: What Various Industries Want Most From Their Digital Initiatives

        About the Data: The Millennial Media data is based on an analysis of campaign advertising on its network in Q2 2014, covering “thousands of mobile ad campaigns” and “tens of billions of monthly impressions.”

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match