Half of ‘Mass Affluents’ Feel Financially Insecure, Especially Hispanics

March 25, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | Financial Services | Hispanic | Household Income

More than three-fourths (78%) of “mass affluent” consumers in the US have not changed their credit-card payment behavior because of the recession, but Hispanics and younger members of this well-to-do group are most likely to say they have, according to a report from Mintel.

The research reveals that the majority of mass affluents (62%) pay off the balances on all their credit cards each month. Only a small minority (5%) pay the minimum amount due.

However, though most mass affluents are paying off their credit cards each month, many nonetheless feel deeply affected by the faltering economy:

  • More than half (55%) say they’ve cut down or deferred overall spending because of the recession.
  • Only 48% of total mass affluents say they currently “feel financially secure.”
  • Slightly more than one-third (36%) of Hispanic mass affluents report feeling “financially secure.”

Hispanics, Under 45s Feel Pinch Most

Of the 12% of mass affluent respondents who say they have changed their payment behavior, 11% of those who formerly paid credit card balances in full each month now don’t, while 11% are now making smaller monthly payments.


Younger mass affluent consumers, especially those under age 45, are more likely to be making smaller payments each month, while 50% of mass affluent Hispanics say they’ve changed their payment behavior.


Mass affluent households, as defined by Mintel, are those with between $100,000 and $1 million in investable assets. According to Mintel, these households currently comprise 10% of the US population.


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