Select Page

Ad pricing levels for online publishers have increased 35% since the beginning of 2009 and may be on the path to recovery after a record-low year in 2008, according to a preliminary analysis by PubMatic.

pubmatic-monthly-price-trends-online-publishers-june-2009.png

The analysis also revealed that pricing for ad inventory sold through indirect channels – such as ad networks and ad exchanges – has steadily increased every month, gaining 47% since the end of January.

While 2008 experienced dismally low online ad pricing, 2009 has shown consistent, consecutive ad-price growth every month since the start of the year, PubMatic said, also noting that this month-to-month percentage growth has ranged from 3% to as much as 15%.

“Although ad pricing has not returned to year-ago levels, the industry has gone up consistently every month since January 2009. The worst may be behind us,” said Rajeev Goel, PubMatic co-founder and CEO. “There is more hope that fall online ad spending may reach near-normal levels.”

About the data: The ad price figures are based on data from 6,000 websites, approximately 85% of which are based in the US. The data is prepared by a leading independent statistician and industry expert. PubMatic will be publishing a more comprehensive report on this data at its Second Annual Ad Revenue 2009 Conference on October 8, 2009 in New York.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This