‘Behind the Curve:’ Week Ending Sept. 17, 2010

September 17, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | B2B | Brand Metrics | Creative & Formats | Data-driven | Email | Global & Regional | Government & Politics | Media & Entertainment | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Technology

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Experts Say Google, Facebook Will Decline in Importance

RFID Systems Revenue to Exceed $6 Billion in 2011

What Does a Sticky Twitter Mean for Marketers?

Email Retargeting to More than Double

Dell Launches Creative Review

Inventors and Marketers Must Join at the Hip

Top Museum and Gallery Sites for 2010

New Software Improves Web Presence

VH1 Names 100 Greatest Artists of All Time

Walking Away from Mortgage Payments

Consumers Support Companies That Support a Cause

Retail Sales Improve

Over Half of Americans Believe Iraq is Better Off

Canadian Home Insurance Customers Less Satisfied

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YouTube Continues to Have Strong Appeal with Teens

YouTube is favored more by teen boys than girls, with the opposite true of TikTok.

These Industries Are Expected to Be the Biggest Spenders on Ads Next Year

The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.

Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

Some 84% believe that every aspect of the customer journey can and should tell the brand story.

Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving

The ability to integrate with digital campaigns is one of the leading advantages of direct mail.

Consumers Are Wary of Greater AI Use by Brands and Advertisers

Consumers would distrust rather than trust TV ads more if they made wider use of AI.

Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year

Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?

Community engagement and interaction features are important to marketers.

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

Exclusive Content Proves A Big Draw for SVOD Subscriptions

SVOD is a more preferred source of entertainment than live TV among the US adult population.

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

Most marketers report looking at their content marketing performance data on at least a weekly basis.

B2B Event Organizers Prioritizing Attendance and Engagement

More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.

Viewers Becoming Familiar with Shoppable TV Ads

More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.

What Might Make A Consumer Choose the More Expensive Food & Drink Product?

Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.

Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises

Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.

Use of Humor in Advertising Steadies

More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.

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