‘Behind the Curve:’ Week Ending Oct. 8, 2010

October 8, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Brand Metrics | Data-driven | Email | Global & Regional | Government & Politics | Local & Directories / Small Biz | Media & Entertainment | PR | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Sports | Technology

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

3DTV Shipments to Approach 50M in 2015

Brazil Facebook Audience Grows Fivefold

Seasonal Traffic Trends to Weightloss Websites

34% of Americans Don’t Know Bugs Bunny

NRF Forecasts Holiday Sales Increase of 2.3%

FTC Proposes Changes to Green Marketing Guidelines

Bidded Marketplace Will Provide Best Yield for Video Publishers

When Eyeballs and Dollars Don’t Add Up

Online World Cup Highlights

Lagging Youth Enthusiasm Could Hurt Dems

Retail Email Volume Increases 23%

Embryonic Stem Cell Research Receives Widespread US Support

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Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined

Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.

Shopping Across Channels Is Now Entrenched Across Generations

It’s not just youngsters. Baby Boomers are also using multiple channels to research and make purchases.

CMOs: Tenure Discussion Should be Nuanced

CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.

How Important is The Top Search Result on Google?

Around 1 in 5 searches last year on Google led to a click on the top result.

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.

2023 Started Off with Improved Podcast Ad Performance

Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.

B2B Buyers Report Evaluating More Brands During the Purchase Journey

A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.

Retail Media Budgets Are Growing. Where Are Investments Coming From?

Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.

Marketers Look to Improve Their Content Personalization Efforts

Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.

Gender, Age Skews in TV & Video Ads Are Global in Nature

In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.

So How Many Millennials Are There in the US, Anyway? (Updated)

There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.

More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers

The number of sales channels used across the buying journey has doubled since 2016.

1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation

Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.

How Many MarTech Solutions?

The number of solutions in the martech landscape has climbed by another 11%.

Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI

71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.

Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases

Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.