‘Behind the Curve:’ Week Ending Nov. 26, 2010

November 26, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Brand Metrics | Data-driven | Email | Financial Services | Government & Politics | Media & Entertainment | Mobile Phone | PR | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Technology | Telecom | Youth & Gen X

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

More People Planning to Shop Cyber Monday than Black Friday

With Facebook Claiming the Word ‘Face,’ Some Alternatives

Why Social Media is Top Priority for Search Marketers

Old Media Decides Digital Still Needs a ‘Chief’

German Internet Users Received 188B Online Display Ads in Q3 2010

1 in 6 UK Online Retail Visits Ends in a Purchase

The Rise of College Student Borrowing

Obama’s Approval Ratings Almost Unchanged Post-Election

Consumer Perceptions Suggest a Better Black Friday Weekend

Deloitte Consumer Spending Index Continues to Decline in October

Text Still Reigns with Mobile Marketers

Mobile Advertising to Increase 10-fold by 2015: Informa

Pepsi Mobile Campaign Wins Global Marketing Awards

WATCH’s 10 Most Dangerous Toys

Become a smarter marketer.

Explore More Articles.

Marketers Plan Updates to Their Data Strategies

Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.

Here’s How Companies Are Measuring Their Direct Mail ROI

Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.

Large CPG Players Hold Strong in Inflationary Environment

US CPG sales grew by 8.4% last year.

About 1 in 4 American Adults Buys Print Newspapers

Some 37% of adults ages 65 and older say they currently buy physical newspapers.

Gen Z Adults Are Open to Trying New Brands

However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.

E-Commerce Pros Are Failing to Optimize Site Search

Almost two-thirds don’t recommend alternative products when a search returns zero results.

Where Does Marketing Fall in CFOs’ Budget Plans?

Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.

Gen Z Turns to TikTok More Than Other Social Platforms for News

Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.

US Marketers Are Feeling Confident About Their MarTech Use

US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.

6 in 10 Enterprise Leaders Use At Least 3 Digital CX Metrics

More than 7 in 10 aim to increase their digital CX spending this year.

5 Website Performance Benchmarks from Q4 2022

Paid search traffic converts better than organic search and social traffic.

Are Brands Doing A Good Job of Supporting Diverse Communities?

Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.

Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume

The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.

Data Leaders Outline Their Priorities This Year

Data governance is a key priority this year, as is improving data-driven culture and data literacy.

Podcast and Online Audio Engagement Continue to Grow Among Middle-Aged Americans

A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.

People Want Brands to Listen to Them. How?

People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.

Influencer Marketing Cost-per-Engagement Benchmarks

Influencers with smaller follower counts tend to have the highest engagement rates, but not always the lowest costs per engagement.

Consumers’ CX Expectations Continue to Rise

About 7 in 10 adults surveyed believe that most of the companies they do business with need to improve their CX.

Social Media Usage Trends: Discord on the Upswing

Some 42% of Americans ages 12-34 reported using Discord, ahead of Twitter and Pinterest, among others.

B2B Event Success Increasingly Dependent on Attracting the Right Attendees

Smaller, repeatable events are touted as a way to create consistent experiences for customers.

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