‘Behind the Curve:’ Week Ending Dec. 31, 2010

December 30, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Asia-Pacific | Brand Metrics | Data-driven | Government & Politics | Local & Directories / Small Biz | Media & Entertainment | Mobile Phone | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Staffing | Technology | Youth & Gen X

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this holiday-shortened week (we will be taking off tomorrow and Monday, Jan. 3), but still may be worth a peek:

How Tweens, Teens and Parents Decide What to Buy

A Thank You Letter to the Santa-Industrial Complex

Compete November Category Data Show Strong Seasonality Trends to Marketers

Age Matters: Mobile Youth in Vietnam
Barack Obama, Hilary Clinton Are 2010’s Most Admired

2011: The Year of the Social Email Inbox

Kindle Expected to Sell 8M This Year

Apps to Give the Novice Mixologist a Fighting Chance

Conference Board Consumer Confidence Index Dips in December

NRF Says Tax Cut Package Should Boost Economy

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Consumers Express Preference for Contextually Relevant Ads

Contextually relevant ads are generally perceived to be less of a privacy concern than ads based on online behavior.

4 in 10 Youth Have Taken A Break from Social Media for Mental Health Reasons

Social media is largely to blame for teenagers’ increased mental health struggles, adults say.

Where Are Millennials Getting Shopping Inspiration These Days?

Celebrities and digital influencers aren’t top sources of shopping inspiration.

Customer Retention Execs Believe the Pandemic Had a Net Positive Impact on Loyalty

Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker

4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.

Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing

The top money-saving strategy used by consumers is to buy items on sale.

What Makes An Online Review Helpful, and Why Do People Leave Them?

More will review after an excellent than terrible experience, but a significant portion will complain about the latter.

Customer Satisfaction with Online Retail Rises

Users are highly satisfied with the quality and reliability of mobile shopping apps.

B2B CMOs Make Meaningful Shifts in Priorities

The focus has shifted from innovation and integration to growth and the customer experience.

Most People Put A Premium on Brand Image and Responsible Actions

In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.

How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast

Retail media is expected to account for 17.8% share of US digital ad spending in 2024.

When People Talk About Convenience in Online Shopping, What Do They Mean?

Sure, home delivery and free shipping are important. What about website search tools?

We’re Spending Less of Our Online Time with Social Media

The pandemic gave a big boost to our appetite for Entertainment content online.

B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs

Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.

Marketers Plan Updates to Their Data Strategies

Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.

Here’s How Companies Are Measuring Their Direct Mail ROI

Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.

Large CPG Players Hold Strong in Inflationary Environment

US CPG sales grew by 8.4% last year.

About 1 in 4 American Adults Buys Print Newspapers

Some 37% of adults ages 65 and older say they currently buy physical newspapers.

Gen Z Adults Are Open to Trying New Brands

However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.

E-Commerce Pros Are Failing to Optimize Site Search

Almost two-thirds don’t recommend alternative products when a search returns zero results.

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