‘Behind the Curve:’ Week Ending April 1, 2011

April 1, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Asia-Pacific | Brand Metrics | Connected Device Comparisons | Data-driven | Digital | Government & Politics | Local & Directories / Small Biz | Media & Entertainment | Mobile Phone | PR | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Staffing | Technology | Telecom

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Digital Marketing as a Game Changer

Android Will Seize 45% of Smartphone Market by 2016

Managing Customer Expectations Key for UK ISPs

Non-profit Sector Shows Improvement in Brand Equity

Gains in Online Magazine, Newspaper Spend Won’t Offset Print Loss

Microsoft Joins Mobile Payment Push

Time Warner Pulls Channels from iPad App

Twitter’s Web Intents Makes Sites More Interactive

3 of 4 Online Users in New Zealand Watch Online Video

Who Are You and Why Are You Here?

Unions Face Uncertain Future

Workers in Bad Jobs Have Worse Well-being than Jobless

26M in US Watch Obama Libya Address

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B2B Influencer Marketing Is on the Rise

Influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands.

What Are Brands’ Concerns About Social Media ROI?

It’s hard having to use multiple platforms and keep track of new user and advertising features.

More Consumers Say They’d Pay A Premium for Trusted Brands

Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.

What Do Agencies See as the Benefits of Dynamic Creative?

There’s room for improvement in collaboration between people working on creative, data analytics and ad serving.

Is Video Content Being Created for All Stages of the Buyer’s Journey?

About half of video content is being created for the top of the funnel, content marketers estimate.

The Benefits of AI Seem Clear to Marketers. What About the Challenges?

The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.

Holiday 2023 Data Hub: Cyber Week Results Recap

Cyber Monday was reportedly the biggest online shopping day ever in the US.

Youth Don’t Think Ads on TV Are That Effective, Regardless of Linear or Streaming

Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.

How Do B2B SaaS Companies Determine Pricing?

The larger the company’s annual revenue, the more likely it is to use value-based pricing.

How Do Consumers Feel About Twitter’s Rebrand to X?

More consumers have had a negative than positive reaction to the rebrand.

CMOs to Increasingly Prioritize CX and Innovation in the Coming Year

The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.

5 Points About US Podcast Advertising in 2023

Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.

How Are Shoppers Getting to Product Detail Pages?

More than one-quarter report often arriving at product detail pages from social media.

Mobile Banking Apps Grow in Popularity

Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.

Which Video Types Are Proving Effective for Content Marketers?

Social media videos and case studies/customer stories lead the way in perceived effectiveness.

Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market

Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.

The US’ Pay-TV Penetration Rate Continues to Fall

Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.

Where DTC Brands See Opportunities in 2024

DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.

How Are CMOs Chasing Consumers’ Attention?

Investments in live events appear to be growing, while enthusiasm around virtual events is waning.

About Half of Marketing Operations Teams Work Closely with the C-Suite

The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.

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