More than Half of Car Owners Interested in Remote Vehicle Diagnostics

May 27, 2011

jdpower-autotech-may-2011.jpgMore than half (55%) of car owners express interest in remote vehicle diagnostics technology after the market price is revealed, according to a May 2011 survey by J.D. Power and Associates. This makes remote vehicle diagnostics the most popular of 21 emerging vehicle technologies included in the 2011 U.S. Automotive Emerging Technologies Study.

Safety Technology Proves Popular

Three of the top five most popular emerging automotive technologies are related to increasing driver safety. In addition to remote vehicle diagnostics, which provide owners with vital information on the performance and health of their vehicle, rear-vision camera systems (#4, 46%) and blind spot detection (#5, 45%) receive among the highest levels of interest after the market price for each feature is revealed.

Sound, Connectivity Also Popular

Two non-safety technologies, non-branded premium sound system (#2, 52%) and wireless connectivity system (#3, 50%) were also ranked in the top five list. J.D. Power analysis indicates increasing government regulation limiting the use of handheld phones while driving, combined with the fact the vast majority (86%) of smartphone owners indicate that they use their device while in their vehicle, lead to the high popularity of wireless connectivity systems.

Interest in wireless connectivity systems is especially high among 18-to-25-year-olds (57%).

Other Findings

  • Given a market price of $200, nearly 60% of consumers who own a portable digital music player would like to integrate the player through their vehicle’s controls and display.
  • Among vehicle owners currently in a free trial period for satellite radio, 54% indicate they are “definitely” or “probably” interested in having the technology in their next vehicle at the market price of $12.95 per month.
  • Forty-five percent of smartphone owners are interested in technology that would enable them to use their phone as a remote control to start their vehicle, unlock the doors or open the trunk via a smartphone app at the market price of $300.
  • Among portable navigation system owners, 44% express interest in a $200 portable navigation device interface, which enables the system to integrate with the vehicle’s display.

High-tech Auto Systems More Common

Satellite radio and navigation systems are becoming increasingly prevalent in new vehicles as consumer interest in high-tech features continues to grow, according to the J.D. Power and Associates 2010 U.S. Multimedia Quality and Satisfaction Study. The study finds that 66% of owners indicate having satellite radio capability in the audio systems of their new vehicles, compared with 59% in 2009. In addition, 30% of owners indicate their vehicle has a factory-installed navigation system, up from 25% in 2009.

About the Data: The 2011 U.S. Automotive Emerging Technologies Study is based on responses from nearly 18,000 vehicle owners. The study, published by J.D. Power and Associates, was fielded in May 2011 and is the source of the enclosed chart.


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