Online Political Ad Spend in the US Forecast to Approach $1B in 2016

July 8, 2014

This article is included in these additional categories:

Broadcast & Cable | Digital | Government & Politics | Spending & Spenders

Source: Borrell Associates [download page]

Notes: Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV. Still, online political ad spend is expected to soar to almost $1 billion in the 2016 Presidential election year, at which point online will near 8% of political ad dollars (including spending on direct mail and telemarketing). To put that in perspective, though, online ad revenues are projected to reach $57 billion in 2016, so political ad spend would be just a fraction of that amount.

Related: US Online Ad Revenues Grow by 19% Y-O-Y in Q1 to $11.6B

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