Through the first half of 2009, ad pages in B2B publications slipped 30.2% compared with the same period in 2008, according to American Business Media’s Business Information Network. For June, ad pages were down 32.8% from the same month last year.
Year-to-date, total ad revenues have dropped 26.5%, to $3.7 billion, reports Media Buyer Planner.
Faring the worst were transportation and logistics (down 54.7%), computing, telecom and software (-40.7%), electronic engineering (-36.7%), engineering and construction (-35.8%), movies, radio, TV and video (-32.5%), banking, finance and insurance (-32.5%), automotive (-32.4%), and retail (-31%).
Healthcare, the largest category tracked by ABM, was down 30.9%.
B2B trade show revenue has also declined, down 18.6% from the same period last year. Combined, trade show and business magazine revenue was down 22.3%.
Some B2B publishers are putting properties up for sale in the face of the industry’s struggles. Others are shuttering publications. Reed-Elsevier put most of the magazines in its Reed Business Information group up for sale, while Nielsen closed down Radio & Records. AdAge went from 50 to 44 issues per year, and PR Week went monthly.