Select Page

The number of on-demand music streams grew by 31.6% year-over-year during the first half of 2019, according to Nielsen’s latest look at the industry [download page]. For the first time, music video streams (+39.6%) have grown at a faster rate than music audio streams (+27.8%).

Overall, there were 507.7 billion on-demand music streams during the first half of the year. The 31.6% growth on a year-over-year basis has dropped from last years’ 42% growth but is much more buoyant than the very slight increase video streaming encountered in 2017.

That being said, streaming audio still accounts for about two-thirds of the total streams. This popularity of streaming audio has also helped the music streaming ad market reach a respectable $1.1 billion in 2019.

Total Music Consumption Continues to Grow

Total music consumption is up again this year, growing 15.7% year-over-year, keeping music consumption afloat as album sales continue to decline.

Digital album sales dropped 24.4% year-over-year. Physical album sales were also down (-15.1%) but not quite to the same degree as a year earlier.

Fueled by consumer interest and growing availability, vinyl LP sales rose 9.6% (nearly 10 percentage points less than the same time last year) to reach 7.7 million, representing about one-quarter of all physical album sales. Record Store Day 2019 (April 20-26) saw record-high sales (pun intended) for independent retailers, accounting for 827,000 of total vinyl album sales in the first half of the year.

Rock Fuels Album Sales; R&B/Hip-Hop Powers Streaming

In its analysis of leading genres, Nielsen reveals that:

  • Rock accounted for a leading 43.6% of physical album sales and 32.6% of digital album sales; while
  • R&B/Hip-Hop represented a leading 29.6% share of on-demand streams (down from 36.4% last year), topping the genres for both audio (29.8% share) and video (29.1%) streams.

Last year, Latin music was the second-largest genre for on-demand video streams. In the first half of this year, Pop takes over this position, accounting for 15.1% of on-demand video streams compared to 13.3% by Latin music.

Finally, Lil Nas X’s hit ‘Old Town Road’ reigned supreme across digital streaming formats. Originally released on the TikTok app the song was #1 in total on-demand streams (1.3 billion), leading in both on-demand audio streams (596.1 million) and on-demand video streams (741.9 million) for the first half of this year.

The full report, which contains many more mid-year charts, can be downloaded here.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This