Some 153 announcements of new or yet-to-be-published magazines were identified in the first half of 2007 by research conducted by Magazine Publishers of America (MPA). That’s a 7% increase in announcements compared with the same period last year.
Within the second quarter, 48 announcements of new or upcoming titles were tracked – a 14% increase over the second quarter of 2006.
The MPA also found that 62 magazine digital initiatives were announced in the second quarter of 2007 – a 139% increase over the same quarter in 2006, and the highest number tracked by MPA in any single quarter.
Among the new digital initiatives announced by publishers are integrated marketing initiatives, widgets, mobile content, more videos for websites, innovations in user-generated content and social networks, and many website redesigns.
Among the new magazine titles announced or forthcoming in 2007:
- 30 titles serving affluent readers
- 21 magazines related to sports and recreation
- 10 magazines announced for kids and teens
- 8 magazines with a focus on home and shelter
- 8 magazines crafted for African-Americans
- 7 serving the Hispanic/Latino market.
Among the MPA members that announced digital initiatives in the second quarter of 2007:
- BusinessWeek: Online video hub, user-generated content, free online database
- Car and Driver: Content for cellphones and other wireless devices
- CondÃ© Nast Publications: Ad insertion in podcasts, video podcasts, integrated marketing programs, social networking programs, user-generated content, online sweepstakes and contests
- Forbes: New online tools, stocks application, Facebook partnership, wikis, user-generated content, online databases, video, slideshows
- Hearst Magazines: Mobile sites, cellphone content, user-generated content, search tools, online video, branded webisodes
- Meredith Corporation: Broadband network, original video content, episodes, portal redesign, streaming video, blogs, design tools, desktop widgets, wikis, and social networking applications
- Rodale Inc.: Integrated marketing campaigns, social networking tools, user-generated content, photos, blogs, user profiles
- Time Inc.: Interactive video website devoted to the 2007 NBA Draft, online video library, website redesigns, user-generated content, exclusive online programming, video channel, picture gallery, free games
- TV Guide: Cross-platform initiatives, integrated marketing programs, personalized tools, integrated program guides, new mini-sites, editable downloadable TV schedules, video
The Magazine Digital Initiatives section of the MPA website provides a detailed list of new products and platforms for consumer magazines.
Some 17 MPA member publishers have announced new titles in 2007’s first half, with a total of 23 new and forthcoming magazines; among them are the following:
- Beckett Media: eSports
- Bonnier: Snow: Life, Lifts, Luxury
- CondÃ© Nast: Portfolio
- Disney, ESPN: E Sports Parent N
- DRG: GiftMaker
- Forbes: Forbes Life Executive Women
- Hachette Filipacchi: Ty Pennington Style
- Hearst: 210SAMariah Media: Outside’s Go
- McGraw Hill: Chicago Architect
- Modern Luxury Media: Miami!, Modern Luxury Hawaii
- National Geographic: National Geographic Little Kids
- Ocean Drive Media Group: Michigan Avenue
- Rodale: Men’s Health Living, Men’s Health On Campus
- String Letter Publishing: Teen Strings
- Taunton Press: Be Sew Stylish
- Time Inc: Project Y, Your Look