Behind the Curve: Week Ended Nov. 27, 2009

November 27, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | CSR & Environmental | Media & Entertainment | Mobile Phone | Out-of-Home | Retail & E-Commerce | Sports | Women

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Women Suffer Low Self Esteem Because of Airbrushing in Ads

Seven in 10 People Worldwide in Full Throes of ‘Digital Dependency’

Think Tank Study Shows Top Web Trends Are Security Risks

comScore Forecasts 3 Percent Growth for 2009 Holiday E-Commerce Spending

Digital Billboards Not Linked to Traffic Accidents

Augmented Reality on the Mobile to Generate $732 million by 2014, Driven by Mobile Apps and Mobile Advertising

Volunteers Quit Wikipedia Faster than New Ones Join

Nike Tops Annual Climate Action Scores

Unified Communications Market to Approach $4.2 Billion in 2014

Music Sales: Tracking the Hits along the Digital Long Tail

Getting Children to Eat Healthy Foods Proves Challenging for Parents (pdf)

Average Household Holiday Spend May Drop 6.6%

Four in Ten (42%) Casino Visitors in the US Spending Less than Last Year

Late payment Culture among UK businesses improves; Bills Settled in Quickest time since April 2008

iPhone, BlackBerry, Droid Report Card and Review

Mixed Martial Arts (MMA) Attracts Young Adults with Purchasing Power Who are Avid Technology, Automotive and Retail Consumers (pdf)

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Heavy Radio Listeners Have Plenty of Brand Conversations. Which Categories Do They Like to Talk About?

Heavy radio listeners are 25% more likely than average to be every consumer influencers.

Marketers Sour on “X”

X’s brand safety risks appear to be a big turnoff for social media buyers and planners.

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets

Identifying and reaching target audiences will maximize ROI, and AI might help with that task.

What’s the Outlook for Media Budgets Next Year?

There’s strong positive momentum for online video ad spending, with social media also forecast for increases.

Most Enterprise Marketers Are Using AI in Their Email Campaigns

AI is being heralded for its potential use in content personalization.

Marketplaces Gain Foothold with US B2B Buyers

Marketplaces are a highly used channel by buyers for both product discovery and purchasing.

US Digital Ad Spend Growth Forecast to Slow This Year

Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.

Did Marketers Follow Through on Their Media Budget Plans for This Year?

Certainly not for the metaverse.

Utilization of MarTech Stack Capabilities Drops Again

The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.

YouTube Continues to Have Strong Appeal with Teens

YouTube is favored more by teen boys than girls, with the opposite true of TikTok.

These Industries Are Expected to Be the Biggest Spenders on Ads Next Year

The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.

Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

Some 84% believe that every aspect of the customer journey can and should tell the brand story.

Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving

The ability to integrate with digital campaigns is one of the leading advantages of direct mail.

Consumers Are Wary of Greater AI Use by Brands and Advertisers

Consumers would distrust rather than trust TV ads more if they made wider use of AI.

Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year

Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

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Behind the Curve: Week Ended Nov. 27, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | CSR & Environmental | Media & Entertainment | Mobile Phone | Out-of-Home | Retail & E-Commerce | Sports | Women

Become a smarter marketer.

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View our privacy policy here

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets

Most Enterprise Marketers Are Using AI in Their Email Campaigns

Marketplaces Gain Foothold with US B2B Buyers

US Digital Ad Spend Growth Forecast to Slow This Year

Did Marketers Follow Through on Their Media Budget Plans for This Year?

Utilization of MarTech Stack Capabilities Drops Again

These Industries Are Expected to Be the Biggest Spenders on Ads Next Year

Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving

4 Points About the State of Streaming

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Behind the Curve: Week Ended Nov. 27, 2009

This article is included in these additional categories: Analytics, Automated & MarTech | CSR & Environmental | Media & Entertainment | Mobile Phone | Out-of-Home | Retail & E-Commerce | Sports | Women

Become a smarter marketer.

Success!

View our privacy policy here

Stay on the cutting edge of marketing.

You have Successfully Subscribed!

Pin It on Pinterest

This article is included in these additional categories:

Analytics, Automated & MarTech | CSR & Environmental | Media & Entertainment | Mobile Phone | Out-of-Home | Retail & E-Commerce | Sports | Women