ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise data.
Also according to Hitwise:
- US traffic to ClubPenguin.com increased 329% from June 2006 to June 2007 – and 56% so far this year: from January to June.
- Among a select group of virtual-world websites, ClubPenguin.com received the third most visits for June 2007.
- Among such sites targeting 6-14-year-olds, Club Penguin is second only to Webkinz in share of visits; Stardoll and Habbo Hotel are third and fourth, respectively.
As of June Club Penguin had 4.7 million unique visitors, according to comScore MediaMetrix.
Assuming Disney ends up paying the minimum agreed-upon price – $350 million – for Club Penguin, that would roughly amount to:
- $500 per paying member
- $30 per activated user
- $75 per monthly unique visitor
Those figures could be more – up to double -Â if certain profit-related terms are met:
- Up to $1,000 per paying member
- Up to $60 per activated user
- Up to $150 per monthly unique visitor