ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise data.
Also according to Hitwise:
- US traffic to ClubPenguin.com increased 329% from June 2006 to June 2007 – and 56% so far this year: from January to June.
- Among a select group of virtual-world websites, ClubPenguin.com received the third most visits for June 2007.
- Among such sites targeting 6-14-year-olds, Club Penguin is second only to Webkinz in share of visits; Stardoll and Habbo Hotel are third and fourth, respectively.
Club Penguin has some 12 million activated users, who have access to a basic version of the site; it has 700,000 paying members who for $5.95/month have access to advanced features.
As of June Club Penguin had 4.7 million unique visitors, according to comScore MediaMetrix.
Assuming Disney ends up paying the minimum agreed-upon price – $350 million – for Club Penguin, that would roughly amount to:
- $500 per paying member
- $30 per activated user
- $75 per monthly unique visitor
Those figures could be more – up to double -Â if certain profit-related terms are met:
- Up to $1,000 per paying member
- Up to $60 per activated user
- Up to $150 per monthly unique visitor
