Club Penguin, Snatched by Disney, Grew 329% in Past Year

August 3, 2007

This article is included in these additional categories:

Media & Entertainment | Retail & E-Commerce | Videogames | Youth & Gen X

ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise data.

hitwise-club-penquin-graph.jpg

Also according to Hitwise:

  • US traffic to ClubPenguin.com increased 329% from June 2006 to June 2007 – and 56% so far this year: from January to June.

hitwise-club-penguin-share-visits-all-websites.jpg

  • Among a select group of virtual-world websites, ClubPenguin.com received the third most visits for June 2007.

hitwise-club-penguin-share-virtual-world-visits.jpg

  • Among such sites targeting 6-14-year-olds, Club Penguin is second only to Webkinz in share of visits; Stardoll and Habbo Hotel are third and fourth, respectively.

Club Penguin has some 12 million activated users, who have access to a basic version of the site; it has 700,000 paying members who for $5.95/month have access to advanced features.

As of June Club Penguin had 4.7 million unique visitors, according to comScore MediaMetrix.

Assuming Disney ends up paying the minimum agreed-upon price – $350 million – for Club Penguin, that would roughly amount to:

  • $500 per paying member
  • $30 per activated user
  • $75 per monthly unique visitor

Those figures could be more – up to double - if certain profit-related terms are met:

  • Up to $1,000 per paying member
  • Up to $60 per activated user
  • Up to $150 per monthly unique visitor

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