Behind the Curve: Week Ending April 2, 2010

April 1, 2010

MarketingCharts will be taking off Friday, April 2, 2010 to observe the Good Friday holiday, so Behind the Curve is coming out a day early this week. Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Social Networkers are Savvier about Privacy, But Still Take Risks

Time-tested Companies Top Britain’s 100 Biggest Brands

Is That Any Way to Make an Impression?

Internet’s Impact on Future Institutions

Mobile Data Traffic from PC Modems and Routers Will Increase Fourfold by 2014

Coupons Define ‘New Normal’ Shopping Behavior

A Third of Public, Including Three in Five Republicans, Support the Tea Party Movement and about a Quarter Oppose It

Kindle Leads Brand Recognition, iPad Leads Anticipated Sales

Consumer Confidence Rebounds

Higher Taxes, Lower Wages & Home Prices Hit Spending

What Makes Videos Go Viral

Internet Passes TV as Most Essential Media


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