Auto, Political Sites Gain Visitors

April 19, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Data-driven | Media & Entertainment | Retail & E-Commerce

Auto manufacturer and political information sites were the top-growing US online site categories during March 2010, according to comScore Media Metrix.

Automakers Drive Deals Home
Auto manufacturers ranked as the top-gaining US site category in March 2010, growing 23% from about 20.5 million to 30.3 million visitors, as potential buyers researched vehicle options online. General Motors led the category with 7.6 million visitors, up 32% during the month. Hyundai Motors, Inc. grabbed the number two position with 5.4 million visitors, representing a 222% surge since February 2010.

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Meanwhile, Toyota attracted 5.1 million visitors, followed closely by Ford Motor Company with 5 million (up 3%). Chevrolet.com grew 71% to 4.4 million visitors, while Honda attracted 3.6 million visitors.

Americans Debate Healthcare Reform Online
The US audience for political sites grew 18% in March 2010, from 17.4 million to 20.5 million visitors as Americans sought the latest news and analysis on the political landscape, including the hotly debated healthcare reform bill. PoliticsDaily.com attracted 5.3 million unique visitors, while The Economist Group grew 35% to 2.7 million visitors and Politico.com grew 10% to 1.8 million visitors. The number of visitors to BarackObama.com more than doubled during the month, growing 133% to 1.5 million visitors.

Total Unique Visitors Grow 1%
The number of US unique internet visitors grew 1% in March 2010, from 209.7 million to 212.6 million.

Web Users Mix Business with Pleasure
The top three fastest-growing individual online properties included both business- and entertainment-oriented sites. German online portfolio marketer Unister GmbH was the fastest-gaining individual online property in March 2010, growing its number of unique US visitors 118%, from 2.7 million to 5.9 million.

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CPG company Kraft Foods had the number of unique US visitors to its website increase 94%, from 3.07 million to 5.97 million. Humor site FunnyorDie.com followed with 78% growth in unique US online visitors, from 3.22 million to 5.75 million.

Tax, Gaming Sites Lead Feb. Category Growth
Tax and online gaming sites were the top-growing online site categories during February 2010, according to previous comScore Media Metrix findings. The tax category attracted about 32.1 million users in February 2010, a 12% increase from about 28.8 million users in January 2010. A total of about 90.8 million users visited online gaming sites in February 2010, 9% more than the 83.4 million who played internet-based games in January 2010.

About the Data: comScore Media Metrix provides internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local US markets and across the globe.

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