Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property, and co-branding relationships.
Podcast Reach Grows, but Audience Profile Remains Largely the Same
Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.