Downloaded Video Receives Low Marks from Consumers

August 14, 2007

This article is included in these additional categories:

Media & Entertainment | Retail & E-Commerce

Few US consumers are satisfied with the videos they download from the Internet – just 16% say the selection online is very good, and only 13% say video downloads are sold at a reasonable price – according to a new survey from market research firm Parks Associates (via DealerScope).

Moreover, fewer than one in five consumers downloading video say they plan to download videos again in the future. The study refers to video downloading, not streaming or embedded videos.

According to the study:

  • 21% of video downloaders said they are satisfied with the videos they download.
  • 14% say the quality of video downloads is usually very bad.
  • 19% say they plan to download videos in the future.
  • 13% say the price of videos sold as downloads is reasonable.

Consumers generally download video from one of two sources: peer-to-peer networks that offer unauthorized copies of TV programs and films, or licensed online services like iTunes. Low satisfaction levels might be expected for the former, because their quality and reliability are generally low. Yet even consumers who exclusively use legitimate services are unhappy with the experience:

parks-video-download-experience.gif

“People don’t see a reason to use video downloading services,” said John Barrett, director of research at Parks Associates. “Sure, it saves a trip to the video store, but it takes longer, looks worse, and you end up watching it on a 17″ screen. No wonder consumers are dissatisfied with the experience.”

About the study: The Global Digital Living II study is a 13-country survey of international technology trends that included more than 13,000 respondents.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This