Samsung Overtakes Motorola
Samsung, which was ranked third among OEMs in the three-month average ending February 2010, overtook previous leader Motorola in the three-month average ending March 2010. Samsung held a 21.9% share of 234 million US mobile subscribers ages 13 and up, narrowly beating Motorola, which also held a 21.9% after rounding. It is worth noting that Samsung’s market share grew 0.7 percentage points from the three-month average ending February 2010, while Motorola’s market share declined 1.6 percentage points in the same time period.
LG, which held second place in the three-month average ending February 2010, fell to third place in the three-month average ending March 2010 with a 21.8% market share, down 0.1 percentage points from the three-month average ending December 2009. RIM was in fourth place but posted strong market share growth, rising from 7% to 8.3%.
Verizon Maintains Lead among Mobile Operators
In a ranking of the top mobile operators in the US during the three-month average ending in March 2010, Verizon led the market with 31.1% of mobile subscribers, down marginally from its 31.2% market share in the three months ending December 2009. AT&T ranked second with 25.2% market share, up 0.2 percentage points from the period ending December 2009. Sprint narrowly grabbed the third position with 12% market share, closely trailed by T-Mobile (also 12% after rounding), while Tracfone gained 0.3 points to capture 5.1% of the market.
Six in 10 Mobile Users Text
In an average month during the January through March 2010 time period, 63.7% of US mobile subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1% of US mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6% of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase, posting gains of 2.8 percentage points to 18.7% of mobile subscribers.