Samsung Retains Mobile OEM Lead

June 7, 2010

Samsung retained its US mobile subscriber market share lead among OEMs in April 2010, according to comScore mobiLens data.

Samsung Stays on Top
For the three-month period ending April 2010, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 22.1% share of U.S. mobile subscribers, up one point from the prior three-month period. LG ranked second with 21.8% share, followed by Motorola (21.6% share, down 1.3 percentage points), RIM (8.4% share) and Nokia (8.1% share).


Samsung, which was ranked third among OEMs in the three-month average ending February 2010, overtook previous leader Motorola in the three-month average ending March 2010. Samsung held a 21.9% share of 234 million US mobile subscribers ages 13 and up, narrowly beating Motorola, which also held a 21.9% after rounding. It is worth noting that Samsung’s market share grew 0.7 percentage points from the three-month average ending February 2010, while Motorola’s market share declined 1.6 percentage points in the same time period.

Verizon Leads Mobile Operators
In a ranking of the top mobile operators in the US during the three-month period ending April 2010, Verizon led the market with 31.1% of mobile subscribers. AT&T ranked second with 25.2% market share, up 0.2 percentage points from the period ending January 2010. Sprint narrowly grabbed the number three position with 12% market share, closely trailed by T-Mobile (12%), while Tracfone gained 0.3 points to capture 5.1% of the market.


Top Forms of Mobile Content Usage All Increase
In an average month during the February-April 2010 time period, 64.6% of US mobile subscribers used text messaging on their mobile device, up 1.1 percentage points fromthe prior three month period. Meanwhile, browsers were used by 31.1% of US mobile subscribers (up 2.5 percentage points).


Subscribers who used downloaded applications comprised 29.8% of the mobile audience, representing a substantial increase of 3.1 percentage points from the prior three-month period. Accessing of social networking sites and blogs also continued to grow, increasing 2.8 percentage points to 19.9% of mobile subscribers. Listening to music increased one percentage point, from 12.8% to 13.8% of mobile subscribers.


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