Samsung retained its US mobile subscriber market share lead among OEMs in April 2010, according to comScore mobiLens data.
Samsung Stays on Top
For the three-month period ending April 2010, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 22.1% share of U.S. mobile subscribers, up one point from the prior three-month period. LG ranked second with 21.8% share, followed by Motorola (21.6% share, down 1.3 percentage points), RIM (8.4% share) and Nokia (8.1% share).
Samsung, which was ranked third among OEMs in the three-month average ending February 2010, overtook previous leader Motorola in the three-month average ending March 2010. Samsung held a 21.9% share of 234 million US mobile subscribers ages 13 and up, narrowly beating Motorola, which also held a 21.9% after rounding. It is worth noting that Samsung’s market share grew 0.7 percentage points from the three-month average ending February 2010, while Motorola’s market share declined 1.6 percentage points in the same time period.
Verizon Leads Mobile Operators
In a ranking of the top mobile operators in the US during the three-month period ending April 2010, Verizon led the market with 31.1% of mobile subscribers. AT&T ranked second with 25.2% market share, up 0.2 percentage points from the period ending January 2010. Sprint narrowly grabbed the number three position with 12% market share, closely trailed by T-Mobile (12%), while Tracfone gained 0.3 points to capture 5.1% of the market.
Top Forms of Mobile Content Usage All Increase
In an average month during the February-April 2010 time period, 64.6% of US mobile subscribers used text messaging on their mobile device, up 1.1 percentage points fromthe prior three month period. Meanwhile, browsers were used by 31.1% of US mobile subscribers (up 2.5 percentage points).
Subscribers who used downloaded applications comprised 29.8% of the mobile audience, representing a substantial increase of 3.1 percentage points from the prior three-month period. Accessing of social networking sites and blogs also continued to grow, increasing 2.8 percentage points to 19.9% of mobile subscribers. Listening to music increased one percentage point, from 12.8% to 13.8% of mobile subscribers.