The top-gaining sites in traffic, summer-related growth in movie and travel sites, job-site growth and the top ad networks and properties form the highlights of the comScore Media Metrix monthly analysis of US consumer activity at top online properties for July 2007.
Among the data released:
- As the top gaining property for the month, Burger King experienced a 774% increase, to 4.2 million visitors. The tremendous jump in traffic was attributed to tie-ins with the recently released The Simpsons Movie.
- With the July release of several anticipated films, including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites propelled the tickets category up 12% to 44.9 million visitors for the month.
- Moviefone gained 2% to 13.7 million visitors, while Fandango.com experienced a 62% increase to 10.2 million visitors and Movietickets.com saw a 107% increase to 6.7 million visitors for the month.
- As vacation season continued, travel-related sites again enjoyed solid growth for the month:
- The car rental category increased 15% to nearly 7 million visitors, making it the top gaining category for July.
- Enterprise.com led the category with 3.3 million visitors (up 41%) followed by Avis Budget group with nearly 3 million visitors (up 14%) and Hertz with 1.9 million visitors (up 22%).
- Ground/cruise sites also saw significant gains for the month, reporting a 13% increase to 12 million visitors. Amtrack.com led the category with 2.5 million visitors (up 32%), followed by Vacationstogo.com with 2.4 million visitors (up 9%) and Carnival Cruise Lines with 1.7 million visitors (up 7%).
- Americans in pursuit of a job in July boosted traffic to job search sites 11% , accounting for 17.2 million visitors to the category. In the lead was CareerBuilder.com Job Search with 7.9 million visitors (up 3%), followed by Monster.com Job Search with 5.5 million visitors (up 6%) and Yahoo HotJobs Job Search with 4.9 million visitors (up 11%).
- In July, the top nine properties remain unchanged from June, while Viacom Digital moved up two spots to number 10, attracting more than 43 million visitors.
- Glam Media jumped five positions to number 34, drawing nearly 21 million visitors in July, and Facebook.com grew 9% in unique visitors, moving up three spots to claim number 17 in the ranking.
- Top 50 Ad Focus ranking:
- Advertising.com remained atop the Ad Focus Ranking, reaching 88% of the more than 180 million Americans online.
- Google Ad Network, which includes Google Adwords and Google AdSense Programs, joined the ranking this month at number four, reaching 73% of the US online population.
- Mapquest and Kontera also entered the ranking in July at positions 32 and 38, respectively.
- Interclick experienced a seven spot increase to number 22, reaching 41% of Americans online.