Google’s Share of Search Traffic Continues to Grow

August 22, 2007

This article is included in these additional categories:

Financial Services | Media & Entertainment | Paid Search | Retail & E-Commerce | Travel & Hospitality

Google accounted for 64.35% of all US searches in the four weeks ended July 28, nearly four percentage points more than the comparable period a year earlier, according to Hitwise.

Also according to Hitwise:

  • Yahoo Search received 22.31% of searches in July (nearly unchanged from last year).
  • MSN Search accounted for 8.79% (a significant 3 percentage points more than last year).
  • Ask.com’s share of searches was 3.21% (nearly unchanged from last year).

The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.52% of US searches, the online research firm said.

hitwise-search-july-2007.jpg

While search engines remain the primary way for internet users to navigate to key industry categories, Google’s share of that traffic has been increasing significantly, according to Hitwise:

hitwise-search-traffic-to-categories-july-2007.jpg

The Travel, News and Media, Entertainment, and Business and Finance categories received double-digit increases (comparing July 2007 to July 2006)  in their share of traffic coming directly from search engines.

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