Samsung Top Mobile OEM Third Straight Month

July 9, 2010

Samsung led all mobile OEMs in US marketshare for the third straight three-month period in May 2010, according to data from comScore MobiLens.

Samsung Maintains Mobile OEM Lead
For the three-month average period ending in May 2010, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 22.4% share of US mobile subscribers, up one percentage point from the three-month period ending February 2010. LG ranked second with 21.5% share, followed by Motorola (21.2% share), RIM (8.7% share, up 0.5 percentage point) and Nokia (8.1% share).

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For the three-month period ending April 2010, mobile subscription and OEM usage rates were very similar. In total, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 22.1% share of U.S. mobile subscribers, up one point from the prior three-month period. LG ranked second with 21.8% share, followed by Motorola (21.6% share, down 1.3 percentage points), RIM (8.4% share) and Nokia (8.1% share).

RIM Leading Platform, More People Own Smartphones
RIM was the leading mobile smartphone platform in the US with 41.7% share of US smartphone subscribers, followed by Apple with 24.4% share and Microsoft with 13.2%.

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Google saw significant growth during the period, gaining 4 percentage points to capture 13% of smartphone subscribers, while Palm rounded out the top five with 4.8%.

Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow. A total of 49.1 million people in the US owned smartphones during the three months ending in May 2010, up 8.1% from the corresponding February 2010 period.

2/3 of Mobile Users Text
Two-thirds (65.2%) of US mobile subscribers used text messaging on their mobile device in the three months ending May 2010, up 1.4 percentage points from the three- month period ending February 2010, while browsers were used by 31.9% of US mobile subscribers (up 2.3 percentage points).

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Subscribers who used downloaded applications comprised 30% of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8% of mobile subscribers.

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