‘Behind the Curve:’ Week Ending July 23, 2010

July 23, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Asia-Pacific | Automotive | Brand Metrics | Creative & Formats | Data-driven | Email | Europe & Middle East | Financial Services | Media & Entertainment | PR | Privacy & Security | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Staffing | Technology

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Twitter Tracks National Mood

Cross Channel Shopping is a Must

Annual Netbook Shipments Will More than Double by 2013

Consumers, Marketers Differ on Electronic Privacy

Email Security in the Cloud

Global Economic Recovery Slower than Anticipated

July New-vehicle Sales Rebound

Public Hears Better News from the Gulf

Venture Capital Expected to Shrink

June Email Volume Grows 9% Annually

Marketing Lessons from the Grateful Dead

Who Else is Reading Your Tweets?

Become a smarter marketer.

Explore More Articles.

TikTok Shop Makes Gains in Popularity

TikTok Shop looks like it could be a fruitful channel for smaller companies.

Consumers Are Less Interested in DE&I and CSR Messaging in Ads

By contrast, they’re more interested in ads that provide product information and discounts.

Netflix is Still Viewers’ Favorite Streaming Platform

Prime Video and Hulu seem to be on the ascent.

How Do Journalists Feel About PR Pros?

Only about one-third consider company PR pros to be credible sources for their reporting.

How is Signal Loss Impacting Ad Spending Plans?

More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.

Brands Aren’t Just Targeting Young People with Influencers

Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.

Inaccurate Information Roils B2B E-Commerce Sites

More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.

Advertisers Tout CTV’s Value Across the Funnel

About half are using CTV to achieve lower-funnel objectives.

Global Media Price Inflation to Dip Slightly This Year

While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.

What Are the Most Popular Event Types Targeted to Prospects?

Community or networking events along with brand pop-up events are favored in both the US and UK.

Most Adults Don’t Relate the Most to Their Own Generation

Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.

Consumers’ Easter-Related Spending Forecast to Slip

Per-person spending is expected to be $177.06, down about $15 from last year.

Paid Social Ads Work Across the Funnel, Consumers Say

But shared posts have the biggest impact on consideration behavior.

Global Marketing & Advertising Spending Set for Renewed Growth This Year

Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.

US Retail Sales Forecast to Grow by 2.5-3.5% This Year

Online and non-store sales are expected to account for roughly 28-29% of total retail sales.

What Makes Political TV Ads Effective?

Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.

Young Adults’ TikTok Engagement Grows

Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.

What Are the Perceived Strengths of Affiliate Marketing?

Affiliate marketing is credited with providing a steady stream of new, innovative marketing partners.

Podcast Reach Grows, but Audience Profile Remains Largely the Same

Females and older adults are making some gains, but the podcast audience is still largely male, young, and well-educated.

Strong Spending Growth Forecast for Data Services and Technology

About 9 in 10 survey respondents report that their organization is increasing its investments in data services.

« Older Entries

Next Entries »

Stay on the cutting edge of marketing.

You have Successfully Subscribed!

View our privacy policy here.