iPhone, Android Show Growth

August 4, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Data-driven | Media & Entertainment | Mobile Phone | Technology | Telecom

The iPhone and Android mobile operating systems (OS) are both increasing their share of the US smartphone market, according to new data from The Nielsen Company.

Android Has Biggest Gain
While Android only held 13% market share as of Q2 2010, this represents significant growth from 9% as recently as Q1 2010. iPhone showed slight growth from Q2 2010, maintaining second place with 28% market share.


Blackberry retained its top position among US smartphone users with 35% market share in Q2 2010. However, Blackberry’s share has slightly declined from 38% in Q4 2009 and 365 in Q1 2010. Among the four leading OS providers, Microsoft Windows Mobile is undergoing a much steeper decline, falling from 21% in Q4 2009 and 18% in Q1 2010 to 15% in Q2 2010.

Android Surpasses iPhone among Recent Subscribers
Android’s Q2 2010 performance was even more impressive among recent smartphone subscribers (those who have had their subscription six months or less). Android grew its market share from 17% in Q1 2010 to 27%, taking second place from iPhone, whose quarterly market share slipped from 27% to 23%.


Blackberry and Microsoft Windows Mobile demonstrated similar quarterly performance among recent subscribers as among the entire smartphone subscriber base.

iPhone Users Have Highest Loyalty
Among current subscribers thinking of switching devices, the iPhone remains the most desired phone, finding loyalty with nearly 90% of current iPhone users and enticing healthy slices of Android users (21%) and Blackberry owners (29%) to consider the move to Apple.


Android’s loyalty among switchers (71%) outperforms Blackberry (42%), where half of its users could potentially choose an iPhone or an Android phone for their next device.

Smartphone Share Grows Slowly, Steadily
Smartphones now represent 25% of the US mobile market, up from 23% in the last quarter. By the end of 2011, Nielsen predicts smartphones to overtake feature phones in the US market.


New Entrants Poised to Join Smartphone Market
The number of players in the global smartphone market is set to substantially increase between 2010 and 2015, according to a new white paper from Juniper Research. New smartphone market entrants (such as Dell, Acer and Huawei), which have virtually no presence in the current smartphone market, will account for a much larger share of the total market, forecast to encompass more than 26 million shipments.

Other providers, such as Google, which also currently have almost no presence, will represent roughly the same marketshare in 2015. A smaller, but still substantial, majority of the market will be taken by closed OS manufacturers such as Apple and RIM.


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