Android Platform Use Grows

September 20, 2010

US mobile subscribers substantially increased their usage of the Google Android platform in July 2010, according to new MobiLens data from comScore.

Google Platform Share Grows 42%
Seventeen percent of US mobile subscribers used the Google platform (essentially representing the Android mobile OS) in July 2010. While this still places Google well behind number two platform Apple (23.8%) and number one platform RIM (39.3%), it marks impressive 41.7% growth from 12% in April 2010.

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Google’s share growth came partially at the expense of RIM, which lost 4.4% of its market share, and Apple, which lost 5.2% of its share. Number four platform Microsoft switched places with Google from April’s rankings, losing 14.7% of its share.

Samsung Slightly Extends OEM Lead
In July 2010, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 23.1% of U.S. mobile subscribers, up 4.5% from April 2010. LG ranked second with 21.2% share, down 2.7%, followed by Motorola with 19.8% share, down 8.3%, RIM with 9% share, up 7.1%, and Nokia 7.8% share, down 3.7%.

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2/3 of Americans Text
Americans displayed similar mobile content usage behaviors in July 2010 as they did in April 2010. Two-thirds of Americans (66%) texted, with browser usage following at a distant second place (33.6%). Browser usage showed the most significant increase in percentage of mobile subscribers performing it, up 8% from 31.1% in April 2010.

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The only leading mobile activity which decreased in popularity was playing games, which dropped slightly from 22.4% to 22.3%.

Men More Mobile
Men hold a dominant share in usage of many mobile technologies, according to a new study from comScore. “How Women Are Shaping the Internet” indicates that in both the US and Europe, smartphone usage is dominated by men. In the US, there is a fairly consistent 60/40 split, but in Europe the skew toward male users is slightly more pronounced, hovering around 63% compared to 37%.

Mobile Internet services (browsing, apps, and email) in particular skew 65-70% male.

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