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Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

How Marketers Can Keep Brand Fans on Board

Return Fraud to Cost Retailers $3.7 Billion This Holiday Season

IAB Publishes Mobile Ad Guidelines

91% of US Adults Would Not Return to a Business Where Their Personal Info Was Stolen

How to Succeed by Telling Stories

Gmail’s Buzz – Much Bigger Than Its Bite?

Silly Bandz Suits Show Marketers Need to Protect Against Misuse

Newsweek and The Daily Beast Combine

Hotter Shoes Survey Reveals Women Fall for Killer Heels

Fox Blocks Google TV, Too

Canada #1 Country Brand in the World

In the Busiest Month for Political TV Ads, Cleveland Rocks

US Retail Spending Gains Momentum in October

Trademark War Brewing in Mt. Washington Valley

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