Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
How Marketers Can Keep Brand Fans on Board
Return Fraud to Cost Retailers $3.7 Billion This Holiday Season
IAB Publishes Mobile Ad Guidelines
91% of US Adults Would Not Return to a Business Where Their Personal Info Was Stolen
How to Succeed by Telling Stories
Gmail’s Buzz – Much Bigger Than Its Bite?
Silly Bandz Suits Show Marketers Need to Protect Against Misuse
Newsweek and The Daily Beast Combine
Hotter Shoes Survey Reveals Women Fall for Killer Heels
Canada #1 Country Brand in the World
In the Busiest Month for Political TV Ads, Cleveland Rocks