Cyber Monday (Nov. 29, 2010) reached $1.028 billion in online spending, up 16% from one year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold, according to new data from comScore.
Cyber Monday Sales Growth Driven by Increase in Spending per Buyer
Cyber Monday’s 16% growth in sales from $887 million in 2009 was driven primarily by an increase in average spending per buyer (up 12%, from $102.19 to $114.24). Meanwhile, the number of buyers on Cyber Monday grew by a lower 4%, from 8.7 million to 9 million.
In addition, the average spending per transaction grew 10% from $54.83 to $60.05, while the total number of transactions increased 6% from 16.2 million to 17.1 million.
Buying at Work Drives Cyber Monday Spending
Nearly half of dollars spent online at US web sites originated from work computers (48.9%), representing a decline of 3.8 percentage points from last year. Buying from home comprised the majority of the remaining share (45.4%), while buying at US web sites from international locations accounted for 5.8% of sales.
Online Holiday Spending Up 13%
For the first 29 days of the November – December 2010 holiday season (Nov. 1-29), $13.55 billion has been spent online, marking a 13% increase compared to about $12 billion during the corresponding days last year.
Black Friday Proves Green Online
Black Friday (November 26, 2010) saw $648 million in online sales, making it the second-heaviest online spending day to date in 2010 and representing a 9% increase from Black Friday 2009, according to other figures from comScore.
In addition, Thanksgiving Day (November 25, 2010), traditionally a lighter day for online holiday spending, achieved a strong 28% increase from Thanksgiving Day 2009, growing from $318 million to $407 million.