Almost three in 10 US consumers surveyed said they were planning on buying a 4G device within the next 12 months, according to new data from The Nielsen Company. While there’s not yet data to suggest how many of those subscribers will actually purchase a 4G device in the next year, executing a purchase contract is a simple matter.
2 in 5 Consumers Understand 4G
Up until recently, the International Telecommunications Union’s (ITU) official definition of 4G was a standard that no US carriers met. Under pressure, the ITU revised their definition of 4G to include any technology that was a ‘meaningful improvement’ from 3G. Under that definition, all three US 4G technologies (WiMAX, LTE & HSPA+) now qualify.
Consumer Understanding of 4G Varies
When asked to define 4G, 54% of those that responded selected the original ITU definition: mobile data speeds of more than 100 MBits/s, even though no carrier worldwide currently reaches speeds that high. Also of note, 27% of respondents thought that the iPhone 4 was 4G (it’s not), which Nielsen says is likely due to the naming conventions of the last several iPhone devices: iPhone 3G, iPhone 3GS & iPhone 4.
In addition, a number of respondents selected slightly ambiguous definitions of 4G.
For example, 13% said T-Mobile Android phones meet the definition of 4G. However, although several of T-Mobile’s new Android phones are HSPA+ (the MyTouch 4G and the G2), but not all new Android phones at T-Mobile are HSPA+.
Global LTE Revenues to Reach $100B
Global long term evolution (LTE) mobile broadband networks, which are often defined as 4G mobile broadband networks, will generate $100 billion USD in revenue by 2014, according to a new white paper from Juniper Research. In 2014, “4G LTE – Show Me The Money” forecasts the top three regions – North America, Western Europe, and the Far East and China, will account for 90% of global LTE revenue. Western Europe will represent the largest LTE market share, with North America and Far East/China having roughly equal shares of the market.
Of the remaining five markets analyzed by Juniper, the rest of Asia Pacific will represent the largest portion of the other 10% of global LTE revenue in 2014, with Central & Eastern Europe and Africa & Middle East following closely behind. Latin America and the Indian Subcontinent will represent minimal portions of the market.
About the Data: The Nielsen Company recently fielded a survey of more than 2,100 US adults to gauge consumer awareness and perceptions of 4G as well as purchase intent.