Bing Explicit Core Search Queries Grow 13%

February 14, 2011

comscore-explicit-core-search-query-jan-11-feb-2011.jpgMicrosoft Sites, mostly representing the Bing search engine, reported 13% growth in US explicit core search queries between December 2010 and January 2011, according to comScore qSearch data. Microsoft’s explicit core search queries rose from about 1.97 billion to about 2.22 billion.

Nearly 17 billion explicit core searches were conducted in January 2011, up 3% from about 16.4 billion in December 2010. Google Sites ranked first with 11.1 billion searches (up 1%). Yahoo Sites came in second with 2.7 billion (up 4%), followed by Microsoft Sites, Ask Network with 576 million (flat) and AOL LLC Network with 296 million (down 5%).

Microsoft Has Largest Core Search Query Share Growth

comscore-core-search-share-jan-11-feb-20111.jpgGoogle Sites accounted for 64.6% of total core search queries conducted in January 2011, followed by Yahoo Sites with 17.9% and Microsoft Sites with 12.8%. Rounding out the top five total core search query providers, Ask Network comprised 3.1% of total search queries, followed by AOL LLC Network with 1.6%.

While all total core search query growth among the top five providers was moderate at best, Microsoft had the best rate, almost 7%, rising from 12% to 12.8%. In contrast, Google’s share grew by less than 1% (64.3% to 64.6%). Yahoo lost about 5% of its share (falling from 18.8% to 17.9%), while and AOL LLC lost small share percentages.

Microsoft Total Core Searches Grow Almost 10%

comscore-core-search-query-jan-11-feb-20111.jpgAmericans conducted 18.6 billion total core search queries in January 2011, up 2% from 18.2 billion the prior month. Google Sites ranked first with 12 billion searches, followed by Yahoo Sites with 3.3 billion and Microsoft Sites with 2.4 billion. Again Microsoft had the only significant growth in this area (9%), compared to 2% for Google.

Yahoo Sites (-4%) and AOL LLC (-5%) both lost month-over-month total core searches, while Ask Network remained flat.

Explicit Core Search Share Mostly Changes Little

comscore-explicit-core-search-jan-10-feb-2011.jpgGoogle Sites led the US explicit core search market in January with 65.6% market share, followed by Yahoo Sites with 16.1% and Microsoft Sites with 13.1 percent (up 9%). Ask Network accounted for 3.4% of explicit core searches, followed by AOL LLC Network with 1.7%. No other top five explicit core search provider reported significant month-over-month change in its explicit core search share.

Google Powers Almost 70% of Organic Searches

Google’s “powered by” search share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask. Bing’s “powered by” search share is composed of searches conducted at Microsoft entities as well as branded Yahoo! entities.

In January 2011, 68.2% of searches carried organic search results from Google, while 25.6% of searches were powered by Bing organic results.

Bing Bangs in 2010

The Microsoft Bing search engine displayed dramatic growth in 2010, according to a new white paper from comScore. “The 2010 US Digital Year in Review” indicates that Microsoft’s explicit core search volume (primarily represented by Bing) grew 29% during 2010, driven by an 8% increase in unique searchers and 20% increase in searches per searcher.


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