Select Page

Despite a whopping 117% year-over-year growth in unique audience, which numbered 19.2 million in August, Facebook remained behind MySpace, which remains entrenched at the top of the US Social-Networking hierarchy with 60.3 million unique visitors, according to Nielsen/NetRatings.

The firm released data this week on August’s top US social networking sites, blogs and video sites, ranked by unique audience.

MySpace’s 23% growth in unique audience from August ’06 to August ’07 translates into an increase of more than 11 million unique visitors – or more than half of Facebook’s unique audience.

In short, in terms of absolute numbers, both social-networking sites gained similar numbers of unique visitors over the previous year – albeit one (Facebook) from a much smaller base, therefore all the more impressive.

netratings-social-networks-august.jpg

Blog Sites 

Google’s Blogger remained atop the top 10 list of blog/host sites with 31.3 million unique visitors in August – 58% more than a year earlier. It was followed by AOL’s tmz.com, with 9.5 million.

The biggest surge in the blog category has been by WordPress, which had a unique audience of 8.9 million in August – or 322% more than a year earlier.

netratings-blogs-august.jpg

Video Sites 

Yet another Google property, YouTube, led the list of top 10 video sites in August with 56.5 million unique visitors – up 66% from August ’06. Google Video, with 14.5 million unique visitors was third.

The largest growth among the video sites came from Veoh, which increased its unique audience nearly 350%, to nearly 3 million.

netratings-video-sites-august.jpg

Sandwiched between the Google sites was MySpace Video with 16.8 million unique visitors in August – down 6% from a year earlier.

Yahoo Video, meanwhile, soared 101% from a year earlier, and is challenging rival MSN Video for the fifth spot.
 

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This