Smartphone Users More Digitally Active

March 22, 2011

exacttarget-digital-communication-by-device-mar11.gifSmartphone users are more likely than non-smartphone users to use other digital technologies, according to new findings from ExactTarget. For example, 45% of smartphone users check email constantly throughout the day, as compared to 28% of non-smartphone users.

This very high rate of constant email checking probably explains why non-smartphone users have a roughly 24% higher rate of daily email use (52% compared to 42%).

Smartphone Users More Tuned into Facebook

In addition, Facebook usage is considerably higher amongst smartphone users, with 23% checking Facebook constantly throughout the day, about double the 12% of non-smartphone users who do so. Furthermore, 32% of smartphone users check Facebook at least once per day, 14% higher than the 28% of non-smartphone users who are daily Facebook checkers.

Smartphone Users Twice as Likely to Constantly Check Twitter

Although only 5% of smartphone users check Twitter constantly, that is more than double the 2% of non-smartphone users who do so. Seven percent of both groups check Twitter daily, with 73% of smartphone users and 89% of non-users never checking Twitter.

Home Computer Top Facebook Tool

exacttarget-facebook-mar-2011.JPGSeventeen percent of Facebook users check Facebook constantly from a home computer, and 49% check Facebook daily from home. Facebook usage is relatively rare at work/school: only 4% constantly check Facebook from this location and 18% check it daily. Facebook usage is also rare from tablets, but 10% of Facebook users check constantly from a mobile phone and 16% do so daily.

Home Computer Also Top Email Tool

exact-email-mar-2011.JPGTwenty-four percent of email users check email constantly from a home computer, and another 63% check email daily from a home computer. These rates are much higher than those of any other email tool. For example, only 16% of email users constantly check email from a work/school computer and 22% check it daily. Rates are minimal for checking email via tablet, while 115 of email users check constantly from a mobile phone and 15% check daily.

comScore: Mobile SocNet Use Grows

Social networking is among the fastest-growing US mobile categories by total audience, according to a recent report from comScore. Data from “The 2010 Mobile Year in Review” indicates social networking reached 57.9 million US mobile users in December 2010, up 56% from a little less than 40 million in December 2009.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This