Facebook Most Satisfies SMBs

April 25, 2011

borrell-social-satisfied-apr-2011.JPGFacebook is the social network with the highest rates of satisfying small-to-mid-sized businesses (SMBs), according to a Q1 2011 survey conducted by Borrell Associates. Data from “SMB Survey – Wave 3” indicates that a total of 76.5% of SMBs are somewhat or very satisfied with their Facebook pages.

MySpace Least Satisfies SMBs

In contrast, only about 6.6% of SMBs are very or somewhat satisfied with their MySpace pages, and 78% do not use MySpace. Facebook’s non-usage rate is only about 2%.

Twitter follows Facebook with about 38% of SMBs very or somewhat satisfied with their Twitter page, and another 37% not using Twitter.

2/3 of SMBs Use SocNets for One-to-One

borell-social-communicate-apr-2011.JPGAbout two-thirds (67%) of SMBs use social networks to communicate one-on-one. Twenty-eight percent do not perform one-to-one communication via social networks, and 6% don’t know.

1/3 of SMBs Contacted for Mobile Ads

A little more than one-third (36%) of SMBs have been contacted by an advertiser to conduct mobile-based advertising/marketing campaigns in the past 12 months. Fifty percent have not, and 13% don’t know (total equals less than 100% due to rounding).

Majority of SMBs Haven’t Gone Mobile

A solid 85% majority of SMBs say they have not conducted any mobile advertising/marketing campaigns in the past year. About 12% say they have and 3% don’t know.

More Than Half of SMBs Not Likely to Go Mobile

borell-mobile-incorporate-apr-2011.JPGLooking forward, a smaller 54% majority of SMBs are either not very likely (30%) or not at all likely (24%) to incorporate mobile into their advertising and marketing efforts this year. Another 22% are somewhat likely, with only 12% saying they are very likely to use mobile advertising/marketing, the same percentage who don’t know.

Janrain: Facebook Eclipses Google for SSI

Facebook has eclipsed previous social sign-in favorite Google as the leading social sign-in (SSI) site among users of the Janrain Engage social connection service. During Q1 2011, Janrain recorded a preference for Facebook SSI among 35% of Engage users, compared to 31% who preferred Google.

SSI allows users to sign into a restricted access site using existing sign-in data, rather than having to create a new account.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This