8 in 10 Smartphone Users Have Browsed Products

May 27, 2011

prosper-smartphone-uses-may-2011.JPGEight in 10 (81%) smartphone users have used their smartphone to browse or look for products or services, according to [sign-in] a May 2011 survey from Prosper Mobile Insights. Data from the Prosper Mobile Insights Smartphone Survey indicates locating or a store or store hours (77%) is the second-most-popular of eight retail-related smartphone activities presented to respondents.

Reviews, Product Research Tie for 3rd

There is a significant drop between the popularity of store location and the popularity of the two activities tied for third place – reading customer reviews and researching specific products, both of which 58% of respondents have done via smartphone.

Receiving text messages with special offers (54%) and making a purchase (50%) follow. Only about one-third (34%) of respondents have scanned a QR code with their smartphone, while one in five (21%) have used their smartphone to write a customer review. Six percent have participated in none of the listed activities.

Smartphone Web Access Proves Popular

prosper-smartphone-v-computer-may-2011.JPGMore than half (56%) of smartphone owners prefer using their smartphone, rather than a computer, to access the internet. Data also indicates another 35% do not prefer using their smartphone for internet access, while 9% don’t know.

1 in 5 Smartphone Users Can’t Live Without Texting

prosper-smartphone-cant-live-without-may-2011.JPGWhen asked what smartphone function they cannot live without, a leading one in five (22%) said texting, followed by internet (17%) and texting (16%). Twelve percent said they had no preference. Interestingly, only 8% of users cited calling (6%), which was ranked fifth overall.

More than Half of Users Say Smartphone is Their Life

prosper-smartphone-how-used-may-2011.JPGIllustrating how important smartphones have become to their users, more than half of respondents (53%) say they use their smartphones for all functions, it is their life. Another 30% use smartphones for basic functions (call, text email) as well as some apps, while 17% just use their smartphones for basic functions.

Location Key Privacy Concern

prosper-smartphone-security-may-2011.JPGHaving their location tracked is the number one privacy concern (35%) of smartphone users, closely followed by someone accessing their personal information (31%). Another 22% cite their financial data being accessed, while 12% are concerned about tracking of their online behavior.

etailing group: 1 in 3 Smartphone Shoppers Often Accesses In-store Coupons

Almost one in three (31%) US smartphone owners who use their device for shopping frequently/often access promotional coupons in-store for in-store redemption, according to a March 2011 study from the etailing group and Coffee Table. Data from “The ‘Shopping Mindset’ of the Mobile Consumer” indicates this is the most common in-store usage of smartphones, beating other popular activities such as looking for competitive pricing on Amazon.com (29%) and at other retailers besides Amazon.com (26%).

Twenty-six percent also check product ratings and reviews.

About the Data: The Prosper Mobile Insights Smartphone Survey was conducted May 13-18, 2011 among 102 smartphone users on their smartphones.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This