Car Rental, Flower Sites Bloom in May

June 22, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Data-driven | Digital | Media & Entertainment | Paid Search | Retail & E-Commerce

comscore-gaining-categories-may-11-june-2011.JPGThe car rental and flowers/gifts/greetings site categories experienced the largest month-over-month growth in unique US visitors during May 2011, according to comScore Media Metrix data. The car rental audience grew 16%, from 5.47 million to 6.34 million, while the flowers/gifts/greetings audience grew 15%, from 24.28 million to 27.95 million.

Total internet audience grew 1% month-over-month, from 214.47 million to 216.25 million.

Enterprise Gets Most Online Car Rental Visitors

comScore credits the upcoming summer travel season with driving traffic to car rental sites. Enterprise Rent-A-Car Company earned the top ranking with 3.4 million visitors (up 17%). Avis Budget Group attracted 2.2 million visitors (up 25%), followed by Hertz with 1.4 million visitors (up 22%), Dollar Thrifty Automotive Group, Inc. with 905,000 (up 21%) and CarRentals.com with 891,000 (up 24%).

Flower Sites Bloom for Mom

Nearly 28 million people visited the Flowers/Gifts/Greetings category as Mother’s Day approached, up 15% from the previous month. Gifts.com ranked #1 with 5.4 million visitors (up 9%), followed by AmericanGreetings Property with 5 million.

Top gainers included ProFlowers.com with 4.6 million visitors (up 125%), 1-800-Flowers.com, Inc. with 2.7 million (up 88%), and FTD.com with 2 million (up 85%).

E-card Site Traffic Up 13%

E-card sites also saw a boost from the holiday with 17.5 million people visiting the category, up 13% from the previous month. Evite.com commanded the top spot with 4.9 million visitors (up 32%), followed by MyFunCards.com with 3 million (up 15%), AG Interactive with 2.8 million, and SomeCards.com with 2 million (up 8%). 123Greetings.com rounded out the top five with 1.8 million visitors, representing a 24% month-over-month increase.

Retail Sites Flourish from Memorial Day Sales

Several retail subcategories ranked among the top-gaining categories in May due to Memorial Day sales, including home furnishing sites, which grew 11% to more than 35 million visitors. Earning the top spot in the category was The Home Depot, Inc. with 10.40 million visitors (up 17%), inching out Lowes.com in second with 10.39 million (up 6%).

Williams-Sonoma, Inc. drew 2.5 million visitors, followed by IKEA with 2.5 million (up 9%), CSN Stores, Inc. with 1.4 million (up 9%) and Menards, Inc. with 1.2 million (up 28%).

Consumer electronics sites also posted a strong gain of 11%, reaching nearly 40 million visitors in May. BestBuy.com ranked first with 18.1 million visitors (up 31%), followed by Buy.com with 3 million (up 8%), eBay Electronics U.S. with 2.9 million, RadioShack Corporation with 2.8 million (up 18%) and Samsung Group with 2.1 million (up 2%).

Yahoo Ranks as Top Property Again

comscore-top-properties-may-11-june-2011.JPGYahoo sites ranked as the number one property in May for the third straight month with 188.8 million visitors, followed by Google sites with 180 million and Microsoft sites with 179.8 million. In April, Microsoft sites was ranked second and Google sites ranked third.
Amazon sites jumped one position to rank #7 with 94.9 million visitors, while NBC Universal jumped nine positions to rank #33 with 31.4 million visitors.

Google Ad Network Reaches 9 in 10 Online Americans

comscore-adfocus-may-11-june-2011.JPGGoogle Ad Network led the May Ad Focus ranking with a reach of 92.3% of Americans online, followed by Yahoo sites with an 87.3% reach. AOL Advertising captured the #3 spot with 85.3% reach, followed by Yahoo Network Plus with 85.1% and ShareThis with 81.9%.

Online Americans Had Green, Entertaining April

For the second straight month, the community-green category experienced the most month-over-month growth in unique US web visitors during April 2011, according to previously released comScore Media Metrix data. More than 26 million Americans visited the category during the month, an impressive 32% gain compared to almost 20 million in March.

In addition, in what comScore says was a burst of interest in last month’s royal wedding, an all-time high of 100 million Americans visited entertainment news sites, up 5% from 95.9 million in March. Securing the top spot with 29.1 million visitors was omg! (up 23%), followed by TMZ with 15 million, BuzzMedia Entertainment with 13.1 million (up 2%) and People with 12.8 million.

Furthermore, Zimbio attracted nearly 10.2 million visitors (up 15%), followed by CNN Entertainment with 9.4 million and E Online with 8.3 million (up 10%).

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