Select Page

The top 100 US media companies (the “Media 100”) in 2006 increased revenues 8.1%, bringing in $287 billion – a record – according to the Ad Age DataCenter, which reported that the 10 largest companies accounted for 55.6% of the top 100’s revenues.


Time Warner has held the No. 1 spot since 1995 and in 2006 brought in 11.8% of Media 100 revenue – or nearly one of eight dollars spent by advertisers and consumers on products and services from the top 100, writes AdAge.


First-ranked Time Warner is more than 100 times the size of the 100th-ranked Schurz Communications, a newspaper, broadcasting and cable operation with estimated revenue of $301 million.

Among the other data released by the Ad Age DataCenter:

  • Media 100 internet revenue in 2006 shot up 22.7% and was the fastest-growing revenue source; 19th-ranked Google’s net US ad revenue was up 70%, reaching $4.1 billion.
  • Cable systems followed internet in growth, with cable system and satellite revenue among the Media 100 up 14.8%, as a result of both higher prices and cable’s ability to sell additional services, according to AdAge.
  • Cable’s Comcast Corp. ranked No. 2, and other major cable players – DirecTV Group, Cox Enterprises and EchoStar Communications – were also in the top 10.
  • Time Warner owns 84% of Time Warner Cable, which was the second-largest cable system operator after Comcast.
  • If one were to factor out cable system/satellite revenue, the Media 100’s growth rate would fall to 5.5% (instead of 8.1%).
  • Among Media 100 traditional media companies, cable TV networks’ revenues increased most (8.6%). Yellow Pages (-0.5%) and newspapers (+0.4%) were at the bottom of the growth pile.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This